We sit at the intersection of content, digital product, and brand identity offering a wide and rich range of project scopes.
Some of what we do
Competitive Edge & Positioning
In depth analysis of content creators and brands in the parenting space organized by audience, theme, offering, etc
Map and trends of what content and services are covered by other organizations and how they are presented
White space opportunity proposal based on competitive landscape in order to find product market fit
Focus groups or interviews to uncover user trends and behavior
Content Strategy & Innovation
Craft a proposal to create content with the goals of acquiring and retaining customers against existing KPIs
Create a strategy for, and shepherd the process of content production and prioritization (including developing expert network)
Build out strategy for, and launch execution of parent services
Design plan to leverage content across a variety of owned and operated channels (ie site, app, blog, social, etc.)
User Research & Journey Mapping
Use various research methods including to determine the answer to strategic questions
Provide summaries and next step proposals based on research
Craft parent journeys syncing both parenting and child development milestones with planned interactions or touches with digital products and services.
Product Innovation & Development
Collaborate with Product, Engineering, and Design teams in order to strategize the launch, feature sets, and architecture of parent-facing digital products
Prioritize content creation and production deadlines and deliverables in collaboration with product needs
Run a feedback loop from users / content creators back to Product owners to de-bug, quality assess, and launch new meaningful features